What happens when you mix two completely opposite flavours together? You get the lip-smacking and iconic Britannia 5050 Sweet & Salty biscuit – a biscuit that is deliciously sweet and scrumptiously salty. Launched in 1993, 5050's dual flavoured appeal soon made it a household name, while its whacky and unforgettable ads, including the iconic and much, loved "Na re nana 5050" ad campaign only added to its growing popularity amongst the youth.